The FIFA World Cup is one of the most widely broadcasted sports events at the world. It reaches to millions of people in over 200 countries in the world. Therefore, to organize an event on such a huge scale, there is the need of support from the Commercial Affiliates who provide significant support and assistance for arranging the entire event.
The rights of sponsorship packages include: –
- Use of the official trademarks and brand logos during the events help within the contact period.
- Exposure of the sponsored company in and around the stadium where the matches will be played along with the official FIFA Publication and in the official website of the FIFA i.e. http://www.fifa.com.
- Rights to directly promote and advertise along with preferential access to FIFA World Cup broadcasting advertising.
These are the basic rights that the official sponsors and partner gets along with many others like the partners get the authority to tailor their sponsorship contract according to their needs and strategies.
Official Sponsors and Partners of FIFA World 2018
Let’s check out the full list of Sponsors and Partners for Russia World Cup 2018 below.
Along with the above list, there are few other sponsors like: –
- Wanda Group
- Kia Motors
- Qatar Airways
Declaration of Vivo as Official Partner
On 31st May 2017, Vivo became the official Smartphone sponsor of the FIFA World Cup 2018 and the agreement will continue till 2022 FIFA World Cup. Along with the FIFA World Cup 2018 and 2022, Vivo will also be sponsoring the FIFA Confederations Cup. It is expected that this 6 years marketing strategy will take the brand Vivo to a next level. The logo of Vivo can be seen on the pitch advertising boards, media releases, and match tickets and in all other key promotional platforms.
Specialized Sponsorship Agreement
Along with this, the sponsorship agreement also includes specialized marketing programs like the right to choose a guest to be a Vivo phone photographer during the match special events like pre-match warm-ups and others.
Expect A FIFA 2018 Edition Mobile Phone (Vivo)
Vivo is also planning to launch a 2018 FIFA World Cup special edition mobile phone. This will be a customized phone to enhance the experience for the football lovers around the world.
Hisense Became the Official Sponsor
It is one of the largest consumer electronics company in China and became the official sponsor of 2018 FIFA World Cup, Russia. Since last 13 years, Hisense is in the top in Chinese TV market shares and its huge success in China along with the bagging of the official sponsorship in the biggest sports event in the world will allow expanding its international business over 130 countries across the world.
The Official Television of 2018 FIFA World Cup
The official television of the 2018 FIFA World Cup will be of Hisense. Thus, it will get the much-desired promotion and marketing to have a strong foothold in the international market.